Working at the intersection of content marketing and business growth.
Whether a small business or large fintech firm, we'll help you build a content and marketing strategy that's discoverable, trusted, and drives growth.
Content and marketing strategies that grow your business
No matter if you're a financial services website, a small business, or anyone in between, I can help you grow your business through content, email marketing, SEO, AEO, and more.
Content Strategy
New strategies — or sharpening what you have — aligned to audience intent, business goals, and revenue.
Editing & Writing
Line and developmental editing, fact-checking, and refreshes that strengthen authority and organic search.
Email Marketing
Send targeted email and newsletter campaigns to re-engage existing customers and grow new business.
Website Optimization
Enhancements to improve the user experience, discoverability, and grow audience.
What writers and collaborators say.
"Tim is one of the best editors I've worked with in my six years as a freelance finance writer. He's very easy to work with and provides clear and thoughtful feedback promptly. He values collaboration and is always willing to discuss ideas or answer questions. I would recommend Tim to any company looking for a seasoned editor or content strategist."
"Tim has been my editor at Yahoo Finance for over a year, and he's one of the best editors I've worked with. He gives thoughtful, constructive feedback that actually helps you improve, which feels rare. As a freelancer, I really appreciate that he takes the time to call out what I do well while also offering clear direction on what could be better."
"Tim has a sharp eye for detail, a commitment to accuracy, and a thoughtful approach to content strategy. Under his direction, our collaboration has produced new, popular content streams and added structure to existing ones."
"He has a strong understanding of insurance and financial content, which made the entire process feel seamless from start to finish. If you're looking for someone who is dependable, collaborative, and well-versed in the industry, Tim is a great partner to work with."
"Tim is an excellent editor who goes out of his way to embrace risk and empower others to grow in new directions. He really represents the entrepreneurial mindset, and is eager to create opportunities and encourage those he manages to think outside the box."
"Tim is skilled at identifying strong talent and assembling a team of star players who complement one another. I was in the position of inheriting a team of these “star players” that Tim had built. In preparation for our leadership change, he had spent time developing and documenting an informed perspective on every person I would interact with. He also left space for me to form my own opinions and solutions, which was a fine line to walk: I felt both challenged and empowered. This is the same way I’ve seen Tim approach leadership — he has a great instinct for someone’s potential and sees opportunities where he can set them up to grow into it."
"Tim is an incredibly strong, multi-talented editor who brings a clear and steady focus to any editorial project you can possibly throw his way. He cares deeply about the end user and that care shines through his work at every turn -- when he assigns, edits, writes, communicates...everything. Working with Tim has been a personal and professional highlight."
Revenue-driving editorial strategies are about more than just content calendars. Westville Editorial helps companies transform content into a measurable growth engine by aligning editorial strategy with business outcomes.
Have a content problem worth solving?
From short consulting engagements to monthly retainers and strategic advisory roles — every partnership is shaped to fit.
