Hi, I'm Tim Manni.
Since 2008, I've helped brands turn complex topics into clear, useful content — and built the editorial systems that scale that work into long-term growth.
Based in Caldwell, New Jersey, Westville Editorial works at the intersection of content marketing and business growth — helping financial services firms, small businesses, and everyone in between build content that earns trust and drives revenue.
Editorial craft, applied broadly.
No matter if you're a financial services website, a small business, or anyone in between, I can help you grow your business through content, email marketing, SEO, AEO, and more.
Financial Services & Fintech
Mortgages, insurance, investing, credit, banking, and the broader personal-finance landscape.
Small & Local Businesses
Helping owner-operated and local businesses get discovered, build trust, and grow online.
Content & SEO Strategy
Audience-aligned strategy, SEO and AEO, editorial standards, and content that compounds over time.
Email & Growth Marketing
Newsletters, lifecycle email, and content-led growth programs that turn readers into customers.
A career built in content.
- 2008–2016
Spent eight years building editorial experience and mortgage expertise at HSH.com.
- 2016–2023
Paired personal finance expertise with editorial leadership to grow multiple successful content teams at NerdWallet.
- 2023–Present
Continued editorial leadership at Yahoo Finance, LendingTree, and Kapitalwise, and expanding into business development and supporting small businesses.